Entertainment Franchises: Why They’re an Attractive Investment

There are many business investment opportunities out there for the ambitious entrepreneur to choose from. Finding the right fit for you is both challenging and important. You want to find a business that suits the lifestyle you want to pursue, in a field for which you have passion to overcome the challenges and be pleased with the results.

In the entertainment industry, an indoor entertainment franchise is proving a profitable way for franchisees to tap into vibrant and growing markets. Here, we’ll look at how the market is performing, why franchising is a great way to join the industry, and why a family entertainment center franchise is a smart investment choice.

A Growing Industry

An industry is the core of the business concept; it needs to be strong to support a growing business. According to a January 2024 GlobeNewswire report, the global family/indoor entertainment center market reached $24.6 billion by 2021, and market analysts forecast it may reach $92.29 billion by 2032. The rising size and strength of the market is due to several key factors, including the global growth of the middle class, as well as a growing amount of disposable income. 

The growing variety of entertainment franchises is also fueling the market’s growth. For customers looking for something new, more franchises are offering entertainment options that weren’t previously available. Trampoline parks, interactive game centers, escape rooms, and other venues are encouraging people to try something different for their recreation. Lastly, multiple age demographics are enjoying these indoor entertainment venues. Appealing to kids, teens, and adults gives franchise owners a large customer base to draw on.

Franchising vs. Independent business

Some entrepreneurs may consider opening an independent entertainment business instead of an entertainment franchise. While an independent business does give you complete autonomy and control over your business, franchising offers many important advantages, including:

• Brand recognition that helps you more quickly build your customer base
• Franchisee support services, such as market research, training, advertising, and site selection
• Lower risk of business failure, thanks to a proven business model and the above-mentioned brand recognition
• Purchasing power, which helps you get discounts on equipment, supplies, and third-party services

The Perks of Indoor Entertainment

Some may also question whether indoor entertainment is the right industry for them. It’s a fair question, but for those looking for a way to find business success, indoor entertainment offers several advantages.

First, many indoor entertainment models offer multiple revenue streams. In addition to your primary entertainment service, you can also provide concessions, merchandise, event hosting, memberships, and other appealing goods and services. Indoor entertainment is also scalable; you can add additional services, expand your location to serve more customers, and open additional locations once you have the capital.

Indoor entertainment is also less reliant on seasonal business than outdoor entertainment. While bad weather or changes in the time of year may bring about peaks and valleys with outdoor activities, indoor entertainment lets you serve customers year-round. Finally, indoor entertainment has broad demographic appeal. Families, young children, teens, and adults of various ages can enjoy themselves, giving you plenty of markets where you can find success.

Serve Up Some New Entertainment with The Pickle Pad

We’re happy to offer you the chance to pursue a profitable franchise with our team. Pickleball is one of the fastest-growing sports in America, and there are many markets where you can be the first to offer a safe, comfortable environment to enjoy this popular new pastime. Don’t miss your chance to be among the first pickleball facility owners in your area; submit a form today and learn more about franchising with The Pickle Pad.